RIFAAT's CV
Profile summary
Strategic Executive with 22 years shaping media, entertainment, and brand marketing outcomes across the GCC. Known for leading large-scale regional campaigns, securing high-value partnerships, and driving digital transformation for prominent organizations. Committed to delivering commercial growth and strengthening market positioning through disciplined leadership and strategic planning.
Career highlights
Media and Entertainment Marketing: Directed marketing and brand strategy for Alamiya Media, leading integrated campaigns for Riyadh Season across entertainment, sports, and live experiences.
Commercial and Partnership Management: Managed sponsorships and partnerships for the Saudi Pro Football League, Formula 1 Saudi Arabian Grand Prix, and major entertainment intellectual properties.
International Film and Live Launches: Negotiated and led Netflix live experience launches in the Middle East and directed marketing for the international film Cello.
Brand Growth and Strategy: Oversaw marketing strategy and brand growth for MBC regional radio networks while conducting market research and listener analytics to shape programming.
Key skills
Professional experience
Founded and developed a premium health and fitness club concept, steering brand strategy, marketing, and business growth initiatives. Shaped the market positioning for the luxury wellness destination while managing partnerships and public campaigns.
- Executed targeted marketing campaigns to establish the brand presence in Dubai.
- Supervised operations from the 2024-05 launch to present.
Shaped corporate marketing vision and growth strategy aligned with expansion objectives. Served as Fractional CMO, leading the company marketing transformation on a project and advisory basis.
- Implemented digital initiatives directed at client acquisition efficiency.
- Strengthened brand positioning through performance optimization.
Directed marketing and brand strategy for a major media and event production organization in Saudi Arabia. Steered public relations, creative production initiatives, and sponsorship portfolios across large-scale regional portfolios. Guided positioning for entertainment, sports, and live production properties throughout the tenure.
- Led integrated campaigns for Riyadh Season across entertainment, sports, and live experiences.
- Managed sponsorships and partnerships for the Saudi Pro Football League, Formula 1 Saudi Arabian Grand Prix, and major entertainment intellectual properties.
- Negotiated and led Netflix Live Experiences launches for properties including Squid Game, La Casa De Papel, Army of the Dead, and Stranger Things in the Middle East.
Guided client portfolios through structured advisory engagements focusing on brand strategy and marketing communications, operating within the media and entertainment sectors. Consulted on campaign planning initiatives and digital strategy implementations for external organizations.
- Advised clients on brand strategy, marketing communications, and audience engagement.
- Conducted market research and listener analytics to shape programming and sales strategy.
- Managed partnerships, sponsorships, and cross-channel promotions with television divisions to maximize exposure.
- Built alliances with media and PR agencies to accelerate client acquisition and brand partnerships.
- Recruited, trained, and managed a business development team.
- Grew radio advertising revenue by securing targeted clients and refining campaign structures.
- Managed non-conventional revenue streams, sponsorships, and integrated campaigns across radio and television platforms.
- Executed campaign planning, public relations initiatives, and above-the-line and below-the-line activities to support program launches.
- Supported campaign planning by compiling audience research data.
- Coordinated creative materials for promotional events.
- Built editorial writing and content research processes to strengthen communication outputs.
Education
English Language & Literature
- Major: English Language & Literature
- Minor: Journalism & Mass Communication